Dhiraagu introduced its 2024 calendar, titled ‘Into the Future,’ in an announcement made yesterday. The unveiling event, attended by the Minister of Education, Dr. Ismail Shafeeu, along with Dhiraagu’s senior management, students, parents, and special guests, celebrated the company’s tradition of releasing eagerly anticipated calendars.
Addressing the audience, Minister Shafeeu praised Dhiraagu as a trailblazer in guiding the Maldives’ digital evolution, emphasizing its role in empowering young minds to embrace the digital and technological realms. He highlighted the uniqueness of the ‘Into the Future’ calendar among Dhiraagu’s renowned collection.
Ali Riyaz, Dhiraagu’s Chief Commercial Officer, shared that the calendar reflects the vision of a ‘Digital Raajje’ that the company aspires to build. He underscored Dhiraagu’s commitment to enhancing the lives of Maldivians and expressed hopes that the calendar would inspire the younger generation to dream big for a better future.
Adding an interactive element, the calendar will showcase 12 Snapchat games related to the featured artwork, each unlocking monthly. Users can scan the Snapcode, play the games, and share their scores on Instagram, Facebook, or Twitter using the hashtag #DhiraaguCalendarGames. Dhiraagu plans quarterly lucky draws across these platforms, offering a tech bundle as a reward to an overall winner.
In reaffirming its dedication to leading the Maldives’ digital transformation, Dhiraagu aims to enrich the lives of its people.